[Scpg] Fw: Is that mac & cheese talking to your child? Stop grocery shelf TV ads

[Barbara Wishingrad]

----- Forwarded Message ----
From: Campaign for a Commercial-Free Childhood 
<ccfc at commercialfreechildhood.org>
To: seaandmts2 at yahoo.com
Sent: Tue, August 10, 2010 7:06:29 AM
Subject: Is that mac & cheese talking to your child? Stop grocery shelf TV ads


 
The Campaign for a Commercial-Free Childhood
 Reclaiming Childhood from Corporate Marketers 
If you are having difficulty viewing  this  email, please click here.
"Having TV screens all over the grocery stores undermines my parenting!   You 
simply cannot avoid the presence of television!  Not only are they   getting to 
play their ads for our kids, but they are sending the  message  that it is 
normal to stare at a screen all day...in the car, at  the  store, in 
school...It's truly sickening."
- CCFC member Samantha  Penrose, mother of three, Urbana, IL

"TV as it was meant to be!  (You know, for advertising!)" 
- 3GTv's trademarked slogan 

This fall, Food Lion supermarkets will unleash 3GTv, mini-televisions attached 
to grocery store shelves running continuous commercials -- right next to the 
product being advertised.  If a test run in Maryland and Virginia is successful, 
other supermarkets are sure to follow Food Lion's lead.  That's why, no matter 
where you live or shop, Food Lion needs to hear from you.

Do you agree that families have a right to grocery shop without being forced to 
run a gauntlet of screens blasting commercials in every aisle?  Take a moment to 
tell Food Lion to pull the plug on its grocery store TVs. 


Screen-based advertising has erupted into the public sphere where it is 
inescapable.  Even the most vigilant parents can't protect children from it.   
It's time to challenge the notion that marketers have the right to fill every 
nook and cranny of our lives with televisions and their blaring commercials.

It's bad enough that popular children's characters like Dora the Explorer and 
Shrek beckon from packaging on grocery shelves, encouraging children to nag for 
snacks and cereals of dubious nutritional quality.  It's even worse that many 
supermarkets have TVs at the checkout counter, exploiting a captive audience 
waiting in line to pay for groceries.  But now, at the exact moment families are 
making purchasing decisions, in-your-face TV ads will undercut parental 
authority by compelling children to lobby for whatever is being advertised.

So let's stop 3GTv before it even starts and keep it from spreading to every 
supermarket aisle across the country.  The continuing intrusion of marketing 
into public space disrupts our ability to pay attention to each other and 
corrodes our sense of community. Take action now to stop TV ads from coming to a 
grocery store near you. 



________________________________
 
If you're on Facebook, please share this.  On Twitter?  Please tweet:
RT @CommercialFree I just told @FoodLion to pull the plug on grocery shelf TVs. 
http://bit.ly/balqWq
________________________________
 

P.S. Have family or friends who work  in food stores? Consider how 3GTv's noise 
will disrupt their work  environment.  Help put a stop to it now!
________________________________
 
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The Campaign for a Commercial-Free Childhood
NonProfit Center
89 South St., #404
Boston, MA 02111
www.commercialfreechildhood.org   


      
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