[Scpg] California Small Farm Conference November 13-15, 2005 Ventura, CA
Wesley Roe and Marjorie Lakin Erickson
lakinroe at silcom.com
Fri Sep 16 23:12:18 PDT 2005
California Small Farm Conference November 13-15, 2005 Ventura, CA
http://www.californiafarmconference.com/
The California Farm Conference serves to protect, support, and
increase the economic viability of the state's small-scale farmers and
their communities.
It works toward this goal by holding an annual conference targeting a
diversity
of farmers and other stakeholders who support small-scale agriculture. The
conference
focuses on finding solutions and sharing information about the issues,
resources,
techniques, and opportunities vital to the economic survival and betterment of
small farms.
California Farm Conference is a nonprofit organization dedicated to
promoting the long-term viability of California's family farms.
California Small Farm Conference
November 13-15, 2005
Ventura Beach Marriott Hotel
Ventura, CA.
Contact us at info at californiafarmconfenrence.com
California Small Farm Conference
P.O. Box 73614
Davis, CA 95617
Tel:(530) 756-8518 Ext.38
Program Overview
CONFERENCE AT A GLANCE
Sunday, November 13
Short Courses
Tours 8:30 a.m. to 4:00 p.m.
Food and Wine Tasting Reception, 5:30 p.m. to 8:30 p.m.
Monday, November 14
Registration begins in hotel lobby at 7:30 a.m.
Exhibitor Booths on hotel mezzanine level 8:00 a.m. to 5:00 p.m.
Opening Plenary 9:00 a.m.
Workshops 10:30 a.m. to 5:00 p.m.
Lunch 12:00 a.m. to 1:00 p.m.
Banquet Dinner 5:30 p.m. to 8:30 p.m.
Tuesday, November 15
Exhibitor Booths on hotel mezzanine level, 7:30 a.m. to 2:00 p.m.
Workshops 8:30 a.m. to 11:45 p.m.
Lunch 12:00 a.m. to 1:00 p.m.
Closing Address 1:00 p.m. to 1:30 p.m.
Certified Farmers' Market Advisory Committee Meeting 2:00 p.m. to 5:00 p.m.
LODGING
The Ventura Beach Marriott is the official hotel for the conference. Our
special room rate is $84 single/double occupancy and $94 triple/quadruple
occupancy per night (plus applicable taxes). To receive this special rate,
reserve your room by October 10, 2005 by calling (805)643-6000 or toll-free
1-800-228-9290 and mention the California Small Farm Conference in Ventura
, CA . Space permitting, these rates will be available up to the time of
the conference.
DIRECTIONS
The southern California coastal town of Ventura is located between Santa
Barbara and Los Angeles . From the South ( Los Angeles ) take Highway 101
North into Ventura , exit Seaward Avenue , and make a left, then a right
onto Harbor Blvd. The Ventura Beach Marriott is on the left in about 1 ½
blocks. From the North ( Santa Barbara ), take Highway 101 South into
Ventura , exit Seaward Avenue . Make a right onto Harbor Blvd. The hotel is
immediately on the left.
TOURS
Tours depart from the Hotel parking lot promptly at 8:30 a.m. and return at
approximately 4:00 p.m. Please be in front of the hotel lobby at least 10
minutes before departure time. Tour leaders will give an overview of the
topic of the tour and of the development of Santa Barbara and/or Ventura
County agriculture. Lunch provided.
SHORT COURSES
Berry Culture: Blueberries, Raspberries, Blackberries, and Strawberries ~
Full Day Course, 9:00 a.m. - 4:00 p.m.
Presented by the UC Davis Small Farm Program and UCCE Advisors Mark
Gaskell, Ben Faber, Mark Bolda, Manuel Jimenez, and Laura Tourte will cover
best practices for variety selection, production, and marketing of
raspberries, blackberries, and blueberries in CA. This course will involve
visits to small-scale farms producing these berries in Santa Barbara and
San Luis Obispo Counties. Round trip bus transportation from hotel and
lunch provided.
Communications and Strategic Marketing for Farmers’ Market Managers ~ Full
Day Course, 9:00 a.m. - 4:00 p.m.
This active, hands on course, presented by UC Small Farm Center staff and
John Silveira of Pacific Coast Farmers Market Association, will address two
of the most challenging aspects of managing a farmers market: communication
and strategic marketing. This two-part course will draw upon the rich
backgrounds of the participants and the guidance and expertise of veteran
managers to enhance the skills of new or experienced market manager.
Participants should bring photos, advertisements, and promotional materials
to apply course concepts to their market. Lunch provided.
Computer Basics: Your First Computer Class ~Half Day Course, 8:30 a.m. -
12:00 p.m.
This class, presented by Ventura College Institute for Community &
Professional Development, is designed for the pure novice. You will learn
basic computer terms, how to use the keyboard and mouse, the difference
between hardware and software, toolbars, the desktop, software applications
– including the internet browser, and how to save and print things you have
created. In addition you will learn what to look for when purchasing a
computer and discover the countless benefits of knowing computer basics.
Round trip bus transportation from hotel provided.
Small Farms and Financial Management ~ Short Course, 2:00 p.m. - 5:00 p.m.
The development and use of farm financial statemenets to improve farm
operations, business planning, and loan applications.
Presenter: Dr. Patrick Berends, Ph.D., Assistant Professor at the College
of Agriculture, California State University, Chico
The Future of Food ~ 2 hour Course and Film 1:00 p.m. - 4:00 p.m.
A panel will offer an in-depth investigation into the controversy behind
the unlabeled, patented, genetically engineered foods that have quietly
filled U.S. grocery store shelves for the past decade. The film gives a
voice to farmers whose lives and livelihoods have been negatively impacted
by this new technology. Shot on location in the U.S., Canada and Mexico.
The film also explores alternatives to large-scale industrial agriculture,
placing organic and sustainable agriculture as real solutions to the farm
crisis today.
Biodiversity and Soil Conservation ~ 8:30 a.m. to 4:00 p.m.
Visit farms where biodiversity thrives! Learn soil conservation techniques,
organic controls and fertilization methods from farmers whose long-standing
commitment to these values has paid off. We will visit Jim Churchill, whose
specialty citrus are renowned, Robert Dautch, who successfully markets a
variety of fresh herbs and vegetables on his beautiful Earthtrine Farm, and
the Hansen Trust Agricultural Learning Center , a facility designed to
sustain agriculture in Ventura County through research and education.
Innovation and Exotic Plants ~ 8:30 a.m. to 4:00 p.m.
Who would have thought ten years ago that blueberries would become a
commercial crop in CA? Or that there was money in bananas and field grown
roses? We will visit Whitney Farms, where blueberries and Meyer lemons
thrive, Rose Hill Gardens, whose field grown roses get shipped all over the
United States, and Calimoya, a sub-tropical paradise where cherimoyas,
lychees, bananas, and even coffee plants grow alongside more familiar
varieties. Come meet the innovators, and learn how to spot opportunities.
“A Taste of Santa Barbara County ” 8:30 a.m. to 4:00 p.m.
Whether or not you saw the hit movie “Sideways”, the romance of the Santa
Barbara wine country will conquer you. After a visit to Figueroa Faram’s
olive grove and mill, we will visit Buttonwood Winery, a long-established
organic vineyard and orchard in Eastern Santa Ynez Valley, before heading
west to Sanford Winery, whose magnificent new facility is a model of
elegant functionality. Richard Sanford, a pioneer in Santa Barbara grape
growing and renowned conservationist, will guide our visit.
FOOD & WINE TASTING RECEPTION
5:30 p.m. to 8:30 p.m at hotel
Taste and compare the fine food and wine of Ventura and Santa Barbara
Counties. The region’s finest restaurants and their chefs will team up with
local farmers to create delectable seasonal offerings with exceptional
wines to satisfy the palate. Experience the Ventura area’s internationally
renowned produce — avocados, citrus, fruit and vegetables — as well as the
area’s best wineries, bakeries, olives & olive oil, juice, cheese, and
other savory and sweet treats. Ticket Cost: $25
SPECIAL GUEST SPEAKERS
John Ikerd
John Ikerd is Professor Emeritus of Agricultural Economics at the
University of Missouri . John was raised on a small dairy farm in southwest
Missouri and he received his BS, MS, and Ph.D. degrees from the University
of Missouri . He worked in private industry for a time and spent thirty
years is various professorial positions at four major state universities
before retiring from the University of Missouri in early 2000. Since
retiring, he spends most of his time writing and speaking on issues relate
to the sustainability of agriculture. He is author of Sustainable
Capitalism: Matter of Common Sense, forthcoming from Kumarian Press. A
complete vita and selected writings are available at
www.ssu.missouri.edu/faculty/jikerd
Michael Ableman
Michael Ableman is the founder and executive director of the Center for
Urban Agriculture at Fairview Gardens , a non profit organization based on
one of the oldest and most diverse organic farms in southern California ,
where he farmed from 1981 to 2001. The farm has become an important
community/education center and a national model for small scale and urban
agriculture, hosting as many as 5000 people per year for tours, classes,
festivals, and apprenticeships.
He has lectured extensively throughout the U.S. and in Europe . His work
has been featured in National Geographic, on National Public Radio's All
Things Considered, in the Utne Reader, Gourmet Magazine, and twice in front
page coverage in the L.A. Times. An award-winning film about Ableman’s
work, Beyond Organic, narrated by Meryl Streep aired nationally on PBS in
2001.
Ableman is currently farming a small piece of land on an island in British
Columbia and is working on a new book profiling innovative farmers across
North America .
Larry Yee
Larry Yee is the director of the Ventura County office of the University of
California Cooperative Extension . He is also the director of the UC Hansen
Trust, a multi-million dollar endowment which he founded in 1993 whose
purpose is to sustain agriculture in Ventura County through research and
education. Following a one-year sabbatical spent working with Dee Hock,
founder of VISA International, he helped to develop and became chair of the
Council of Trustees for Community Alliances of Interdependent Agriculture
(CAIA). This led to his one-year appointment as National Program Leader for
Food Marketing Systems Innovations at USDA where he explored and developed
the foundation for the concept known as the Association of Family Farms, a
new national organization designed to create a market-based solution to
saving family farms. He is a board member of the California Roots of Change
(ROC) Council, the Food Alliance, and a member of the Ag-of-the-Middle
National Task Force. He has an MBA in agribusiness from the University of
Santa Clara and was a fellow at the Resources for the Future Institute in
Washington DC . He is married and has two grown children.
WORKSHOP TRACKS
BUSINESS
So You Want to Start a Farm ~ Loans, Grants, and Cost Share Programs
Melanie Fry, USDA, Farm Service Agency
Michael House, Santa Clara Bank
Jose Guerro, Cal Costal Bank
Business Plans, How To Make It Go - Leasing Ag Land Rights
Phil Doub, Cal Poly, Ag Business Dept.
Wayne Howard, Cal Poly, Ag Business Dept.
Financial Planning For Innovative Ideas - Family Farm Tax Issues
Steve Schwartz , California Farm Link
Zad Leavy & Robin Jetsen, Zad Leavy Law Offices
Selling on the Web: Cost vs. Benefit, Sales & Development
Stephen Paul, Bouquet of Fruits
Small Farms Working Together Cooperatives And Beyond
Karen Firestein, USDA, Rural Development
COMMUNITY ISSUES
Cultivating the Next Generation of Small Farmers
Dena Gibbons, California Foundation for Agriculture in the Classroom
Malaika Edwards, People’s Grocery
Community to Farm Connections
Anya Fernald, Community Alliance with Family Farmers
Farming on the Urban Fringe
Ingrid Evjen-Elias, Cityslicker Farms
Lena Miller, Girls 2000, Double Rock Ranch
Michael Ableman, Fairview Gardens
Developing Farmer Networks
Laura Avery, Santa Mo nica Farmers' Market
Small Farms: What is their Place in the World?
Desmond Jolly, UC Davis Small Farm Center
Panel of small farmers and others.
CULTURAL PRACTICES
Irrigation for Small Farmers
Blaine Hanson, UC Davis, Land, Air and Water Resources
Appropriate Equipment for the Small Farm
Jim Leap, UC Santa Cruz , Center for Agroecology and Sustainable Farming
Systems
Soil Conservation for Sustainable Production
Ben Faber, UCCE, Ventura County
Successful Sustainable Production
Steve Sprinkel, The Farmer and the Cook
Mathew Goad, Santa Ana Ranch
Roger Essick, Essick Ranch
Handling Pests: Natural Beneficials and Rodent Control
Phil Phillips, UCCE, Ventura County
FARMERS' MARKETS
Strategic Planning for Success at Farmers’ Markets
David Roach, Oakland Certified Farmers Market, Mo BetterFoods
Cynthia Ojeda, LaCienaga Certified Farmers Market, Mo del Neighborhood Project
Farmers’ Markets: Managers and Farmers Understanding Each Others Needs
Karen Schott, Ventura Farmers' Market Association
Round Table Discussions of Issues for Market Managers
Gretchen Sterling, Pasadena Certified Farmers' Market
Change at Farmers' Markets, Past, Present, and Future
John Silveria, Pacific Coast Farmers Market Association
Laurence Hauben, Santa Barbara Slow Food Convivium
Market Regulations Issues
Janice Price, CA Dept. of Food and Agriculture
ISSUES/Policy
Challenges with the Organic Certification Process
Ray Green, CA Dept. of Food and Agriculture, Inspection & Compliance
Branch, CA Organics Program
John Wise, Wise Ranch
William H. Bent, USDA, Agricultural Marketing Service, Compliance & Analysis
Food Safety
Michael Villeneva, CA Dept. of Food and Agriculture, Western Institute for
Food Safety & Security, Production Food Safety & Security
Trevor V. Suslow, UC Davis, Dept. of Plant Sciences
Farm Labor: Health and Safety Issues
Bill Krycia, CAL/OSHA, Dept. of Industrial Relations
Richard H. Molinar, UCCE, Fresno County
Dan Leiner Area Manager CAL /OSHA, Consultation Services
Farm Bill What’s in it for California ?
Andy Fisher, Community Food Security Coalition
Rex Laird, Ventura County Farm Bureau
Todd Ferrara, USDA, Congressional Relations
Livestock on the Farm
Kathy & Ken Lindner, Lindner Bison
Bill Spencer, Windrose Farms
Debbie Paver, Charter Oak Style Meats
Melanie Blankenship, Nature's Touch & Harvest
MARKETING
Alternative Ways for Reaching the Urban Consumer
Gene Etheridge, Certified Farmers’ Market Advisory Committee
Trends in Culinary Demand
Bonnie Carroll Food & Beverage International, California ~ The Magazine of
Food Wine & Travel, Westside Today
Alex Castillo, Wine Cask Restaurant
Erik Ritter, The Crescent Beverly Hills
Collaborative Kitchens for Finished Products
Pompea Smith, Sustainable Economic Enterprises of Los Angeles
Press and Publicity: Access for Farms and Farmer Associations
Russ Parsons, Los Angeles Times
Daniel Weiser , Weiser Family Farms
Tracey Ryder, Edible Communities Inc.
AgriTourism: Attracting Visitors to the Farm
Craig Underwood , Underwood Farms
NEW PARADIGMS FOR FOOD SYSTEMS
Looking to the Past to Find the Crops and Markets of the Future
Bill and Barbara Spencer, Windrose Farms
Joanne Neft, Placer County Ag Marketing Program
Love of the Land: Capitalizing on the Consumers’ Emerging Interest in
Eating Local and Regional foods
Budi Kazali, Ballard Inn
Jim Churchill, Churchill Orchards
How do I eat this thing? Captivating Consumers with Effective Sampling,
Storage Information and Recipes
Jefrey H. Rieger, Penryn Orchard Specialties
Laurence Hauben, Santa Barbara Slow Food Convivium
Frieda Caplan, Frieda’s Inc
Small is Beautiful: New Models of Success for Small Farmers
Steve Loyal, The Corner Farm
Robert Dautch, Earthtrine Farm
Value Chains vs. Supply Chains
Larry Yee, UCCE, Ventura County
Community Outreach & Assistance Partnership Program
Registration
Please read carefully the various options and instructions for registering
for the conference. For general questions about the conference and your
registration status, call (530) 756-8518 ext. 38 or email us at
info at californiafarmconference.com
CONFERENCE SAVINGS PACKAGE – Must be received by 10/10/05. This includes
conference registration fee, tasting reception, two lunches, and the
banquet. You save $20.00 over regular registration and meals price.
OTHER REGISTRATION OPTIONS - You can sign up for registration only, with or
without the tasting reception and any of the meal options. Early
registrations price is available if received by 10/10/05. Lunch and dinner
can only be guaranteed for those registering before 11/04/05.
TOURS AND SHORT COURSES - These are pre-conference events that are open to
registrants and non-registrants and require payment of a separate fee.
Space on the tours is limited and reservations will be honored on a
first-come, first-served basis. Some events are half-day, others are
full-day (see descriptions for details).
SCHOLARSHIPS - Full and partial scholarships — covering registration,
meals, travel or lodging — are available for farmers who might otherwise
not be able to attend the conference. Partial scholarships are available to
enrolled students. To receive an application and other information, call
(530) 756-8518 ext. 38 or email info at californiafarmconference. com
REGISTRATION PROCEDURE
1. Please use one form per farm, household, or business. Print the full
names for your name tags below.
2. Select your options under Fees, Tours, Short Courses, and Meals. Enter
individual amounts and total.
3. Send form and credit card info or checks payable to California Farm
Conference to: California Farm Conference, P.O. Box 73614, Davis, CA 95617.
You can also fax this form to: California Small Farm Conference, attn: Judy
Mayora at (559) 734-8335
Word format (16K) or just print this page.
----------------------Cut along this line-------------------------
Printer Friendly Version, Click here.
Farm or Organization: __________________________________
Name: ________________________________________________
Address: _______________________________________________
Address: _______________________________________________
City:__________________________State________Zip___________
Phone 1: _______________________________________________
Phone 2: _______________________________________________
E-mail 1: ________________________________________________
E-mail 2: ________________________________________________
Circle one: Farmer CFM
Mgr/Support Consumer Media Ag_Educator Government
Produce_Buyer Other
Full Name for Name Badge:
REGISTRATION OPTIONS
ITEM
TOTAL
Registration Fees
Savings Package (By 10/10/05) $175 $______
Early Registration (By 10/10/05) $100 $______
Registration $125 $_____
Includes Workshops and Plenary Sessions
Tours
Biodiversity Soil Conservation $50 $______
Innovation and Exotic Plants $50 $______
“A Taste of Santa Barbara County ” $50 $______
Short Courses
Small-Scale Berry Production in CA * $45 $______
Communications and Strategic Marketing for Farmers’ Market Managers *
$45 $______
Computer Basics: Your First Computer Class $45 $______
Small Farms and Financial Management $45 $______
The Future of Food $45 $______
* Includes lunch
Meals (Vegetarian? )
Yes __
Tasting Reception $25 $______
Monday Lunch $20 $______
Monday Banquet Dinner $30 $______
Tuesday Lunch $20 $______
TOTAL
$______
For MasterCard or Visa Payment
Name exactly as on card: __________________________________
Card number: ___________________________Exp. Date: _______
Signature:
_______________________________________________
Home – Committees – Sponsors – Program – Registration
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