[Scpg] Next Industrail Revolution Film Faulkner Gallery Santa Barbara Ca Thursday Aug 22 7pm

[Wesley Roe and Marjorie Lakin Erickson]

Santa Barbara Permaculture Network ECO-Film Night
featuring The Next Industrial Revolution
Thursday, Aug. 22, 7pm $3 donation
Santa Barbara Public Library, Faulkner Gallery



         Santa Barbara Permaculture Network continues its environmental 
films series this summer with The Next Industrial Revolution, a new film 
for business, environmentalists, educators and designers, about the birth 
of the sustainable economy, with architect William McDonough and chemist 
Michael Braungart, narrated by Susan Sarandon.
         Does commerce hold the key to saving the planet?  While some 
environmental observers predict doomsday scenarios in which a rapidly 
increasing human population is forced to compete for ever scarcer natural 
resources, Bill McDonough sees a more exciting and hopeful future.  In his 
vision, humanity takes nature itself as our guide, reinventing technical 
enterprises to be as safe and ever-renewing as natural processes.   Can't 
happen?  It's already happening with companies like Ford Motor Company, 
Nike, Herman Miller Furniture factory and others.  Beyond recycling, beyond 
eco-efficiency a revolution has begun.  It's a part of what McDonough and 
his partner, chemist Michael Braungart call The Next Industrial Revolution .
-more-
Santa Barbara Permaculture Network
Page Two

         William McDonough and Michael Braungart are co-authors of the 
recently released book, "Cradle to Cradle",  McDonough is an architect by 
training,  and Braungart a chemist,  together they formed the sustainable 
product design firm,  McDonough Braungart Design Chemistry.  Owen Dell 
local Landscape Architect and Watershed Activist will be the special guest 
speaker at the EcoFilm Night.
         The Eco-Film night will take place at the Santa Barbara Public 
Library, Faulkner Gallery, on August 22, at 7pm for a donation of $3. The 
library is located at 40 E. Anapamu St, in downtown Santa Barbara.  For 
more information call (805)962-2571, or or email sbpcnet at silcom.com.
Website film info: www.thenextindustrialrevolution.org

-end-

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