[Lapg] On YOUTUBE/Gunter Pauli & Building the Blue Economy Talk @ SBCC

[Margie Bushman, Coordinator, SBCC Center for Sustainability]

Hi Everyone-

The recent Building the Blue Economy talk on 
April 23 with Gunter Pauli, hosted by the Santa 
Barbara City College (SBCC) Center for 
Sustainability is now available for viewing on You Tube:

http://www.youtube.com/user/CommongoodMedia#p/c/FD17690D6EA910B5/0/9Q3qRsFLtuI

As a result of the Blue Economy event, an SBCC 
Eco-entrepreneurship pilot program has been 
proposed with Blue Economy & ZERI influence!   Please stay tuned for updates.
Businesses operating as eco-systems do, evolving 
to abundance, the waste of one, becoming the 
nutrient and resource of another, creating multiple revenue streams...
for more information about the recent Building 
the Blue Economy event held at SBCC: www.sbpermaculture.org,
  or to see the Blue Economy Innovations: 
www.blueeconomy.de (you can sign up to have 
weekly innovations delivered to your email address)

<<<>>>
Gunter Pauli, The Blue Economy -Santa Barbara City College April 23, 2010

Gunter Pauli Author of the newly published book 
"The Blue Economy, 10 Years, 100 Innovations, 100 
Million Jobs" Gunter Pauli challenges us to give up doomsday thinking...

Gunter Pauli suggests by emulating nature we can 
evolve from an economy based on scarcity to an 
economy based on abundance---the cascading, 
nutrient rich, Blue Economy.  Founder of Zero 
Emissions Research Initiatives (ZERI) Global 
Network, Gunter Pauli pioneered the concept of 
waste being seen as a resource that with creative 
thinking, can be used to create multiple 
enterprises from singular ones, with benefits for 
the economy and the environment. Pauli is fond of 
saying that returns on investment from these 
kinds of business models far exceed those of companies like Microsoft.
The Blue Economy began as a project to find one 
hundred of the best nature-inspired technologies 
that could effect the economies of the world, 
while sustainably providing basic human 
needs.  Starting with over 2000 peer review 
articles, Dr. Pauli found 340 innovations that 
could be bundled into systems that function the 
way ecosystems do, that were then reviewed by a 
team of scientists, corporate strategists, expert 
financiers, and public policy makers.  For the 
100 Innovations described, The Blue Economy 
estimates an employment potential of 100 million 
jobs.  The plausibility of this estimate is 
enhanced by the fact that there are today more 
people employed in renewable energies than in the 
oil and gas industries combined.

Gunter Pauli, famous eco-entrepreneur and 
passionate proponent of green development 
worldwide, is the former president of Ecover 
biodegradable soap company who built Europeís 
first ecological factory.  Pauli is the founder 
of Worldwatch Europe, and a member of the Club of 
Rome and directs the Zero Emissions Research 
Initiative (ZERI) at the United Nations 
University in Tokyo. He lectures regularly to 
business executives and governments, and is the 
author of 17 books in 21 languages.


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