[Lapg] Elemental Herbs/Morro Bay CA Receives "B Corporation" Status/Permaculture

Sun Feb 21 11:07:50 PST 2010

SR Press Release

Elemental Herbs Receives "B Corporation" Status
http://www.csrwire.com/press/press_release/28920-Elemental-Herbs-Receives-B-Corporation-Status

Submitted by:
Elemental Herbs
Categories:
Corporate Social Responsibility, Green Products & Services
Posted:
Feb 19, 2010 - 09:10 AM EST

Elemental Herbs Receives "B Corporation" Status

Caroline Duell (far left) and her crew

MORRO BAY, Calif., Feb. 19 /CSRwire/ - While many companies are 
jumping on the "green" bandwagon without fully supporting their 
commitment, Elemental Herbs, manufacturer of organic healing balms 
and formulas, actually walks their talk every step of the way. With a 
focus on sustainability, Elemental Herbs recently earned B 
Corporation Certification from B Labs, a non-profit organization 
dedicated to creating a new "eco" sector of the economy.

B Corporations harness the power of business to solve social and 
environmental problems, bringing social responsibility and 
environmental integrity under a uniform structure. Like the other 260 
B Corporation companies, Elemental Herbs had to meet a high standard 
of social and environmental accountability in order to achieve B Corp 
status.

"Elemental Herbs is clearly dedicated to positive social change, 
distinguishing itself from other companies with its exemplary 
practices," said Bart Houlahan, B-Lab co-founder.
"Becoming a B Corp only deepens our mission to inspire people to live 
in balance with nature," added Caroline Duell, president and founder 
of Elemental Herbs. "Elemental Herbs is a tribute to this inherent 
connection between wilderness and wellness, and, as a company, we 
evaluate our progress through social, environmental and economic 
measures."

Founded in 2005, Elemental Herbs is headquartered on the Central 
Coast of California, on an organic farm/permaculture center that 
Duell and her land partners restored from a junkyard. Company 
employees benefit from the farm's fresh fruit and veggies, and are 
encouraged to sit in on the occasional onsite sustainable design 
classes.

In addition its B Corporation status, Elemental Herbs is a member of 
1% Percent for the Planet and Green America Business Network and 
endorses the campaign for safe cosmetics by testing its products on 
humans rather than on animals. The company partners with like-minded 
businesses such as Patagonia Footwear to further the movement of 
market-driven environmentalism.

Elemental Herbs' vehicles run on bio-diesel; product packaging is 
always recyclable and recycled when possible; ingredients are 
organically grown and/or sustainably sourced; and marketing materials 
are always printed on post-consumer recycled paper. A supply 
chain/carbon audit is in process for each product, and research is 
being conducted for cutting-edge eco-packaging. The company even 
sponsors a team of Activist Athletes.

The sponsorship program focuses on athletes that not only excel in a 
human-powered sport, but also dedicate themselves to environmental 
and social causes. Current team members include Jonathan Waterman, 
author, adventurer and imperative voice for specific fragile 
ecosystems; Alison Gannet, world champion freeskier and climate 
disruption warrior; Leslie Ross, champion telemark skier and 
inspirational leader for women in the backcountry; and Jordan Romero, 
young world record mountaineer and community educator.

Elemental Herbs organic herbal-based healing formulas include All 
Good Goop(TM) healing balm, All Good Lips(TM) lip balms, Herbal 
Cool(TM) pain relief spray and Sunscreen Sport(TM) zinc-based 
sunscreens. The lip balms are also available for private label.

The products are currently available online and at 400+ retailers 
nationwide, including health food stores, outdoor sports shops and 
high-end gift shops. For more information, visit the website at 
www.elementalherbs.com; or contact Caroline Duell at 
caroline at elementalherbs.com; (805) 464-0464. For more details, images 
or samples, media may contact Holly Padove at holly at thepressroom.com; 
(805) 773-1000.
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