A Community
Kitchen Simmers in Goleta
Crookston and Gomez Open
Goodland Kitchen
http://www.independent.com/news/2011/may/03/community-kitchen-simmers-goleta/
In some
ways, it might seem as if the new Goodland Kitchen and Market has a
Tom Sawyer "come paint my fence" scam going, what with interns
signing up for 10-hour-a-week shifts for 10 weeks and no pay. But when
Sawyer's fence was finished, there is little doubt it failed to
taste as good as the food at Goodland. And Sawyer's friends probably
didn't then go off with their new wealth of knowledge to better the
world, for as the Goodland's Web site reads, interns "learn how
the food choices they make on a day-to-day basis affect their
local community."
"Really
established restaurant people were a little more skeptical of where we
are and what we were doing," said Julia Crookston, one of the
co-owners, of their Old Town Goleta shop, "but 95 percent of the
people say, 'Where have you been?'" Co-owner Melissa Gomez
asserted, "The quality of the food we've been preparing would be
very different without the people wanting to get involved on a
volunteer basis. But in turn, they're learning business skills,
project management, and culinary craftsmanship."
Crookston and
Gomez believe they might be just the fifth community-supported kitchen
in the country; perhaps the biggest is San Francisco's La
Cocina-that's the charity Traci Des Jardins is cooking for on Top
Chef Masters. But unlike the nonprofit La Cocina, Goodland Kitchen is
out to rethink economic models. "We're going to have a
sustainable, profitable business," Crookston said. "We want to
prove it's viable-that you can go happily to the bank, and happily
pay off your farmers, and that you can have a good life without having
to be corporatized or franchised."
While their
grab-and-go (there's just one table because of little parking and
zoning laws) food is quick, it's far from usual fast-food fare.
"If fast food is the default, you just go because it's fast, not
because it's good," Crookston explained. "But we want to be able
to do that, too." And they do, largely because they start with fine
regional ingredients, including produce from the Farmers Markets. That
means your avocados will sing on your sandwich; the carrots in the
carrot salad will taste and not just be orange. "The menu was
written so it can shift every day," Gomez pointed out. "On the
sesame noodle salad, the vegetables are listed as 'seasonal.'
That's all we promise. That way the core menu can stay
the same."
Gomez and
Crookston were introduced by Heather Hartley, one of the organizers of
last October's SOL Festival, and quickly realized they had a shared
dream. That synchronicity even extended to the menu: "Julia said she
wanted to do a mezze plate," Gomez remembered, "and I told her,
'Wait, I did, too' Š I didn't even think most people knew what
one was." (Theirs is a delight with hummus, olives, grilled veggies,
and a lovely feta-sundried tomato mix.)
"When we met,
Julia was doing the preserving for Tom Shepherd, and I was doing it at
Fairview Gardens," Gomez said, and instead of saying more, she just
holds out both her hands and entwines her fingers. She continued,
"It didn't make sense for me to compete with Julia, so I courted
her. We have very different skills. She has 30 years of experience as
a chef, and I don't. But I have a master's
in management."
The two have both
since come to rely on Naomi Serizawa, who will eventually take over
Crookston's job as lead chef in the kitchen so Crookston can focus
on her preserves. "Can you imagine where we'd be without her?"
Gomez asked Crookston, but she answers her own question, "We'd be
crying every single day." Crookston added, "She understands my
vision and Melissa's vision for the food, so we're fine Š plus
I'm here sticking my nose in every day."
Another crucial
part of Goodland's mission is renting out commercial kitchen space.
That not only helps pay their rent, but also helps out small-batch
food producers (like tenants IxCacaco Brownies and Local Harvest
Delivery). "We can have our vision of fun, sustainable, and
delicious," Crookston said, "but we can't forget the
business end."
If you visit,
however, it's not the business end you'll remember; it'll be a
fantastic salad or sandwich or soup. Or perhaps Crookston's granola,
which they were baking when we did this interview, and which filled
the building with homey aromas, definitely making me like Goodland all
the more.
4*1*1
Discover all the
good at Goodland Kitchen and Market (231 S. Magnolia Ave., Old Town
Goleta. 845-4300, http://www.goodlandkitchen.com.
Open
Mon.-Fri., 7am-2:30pm).