For those who have been trying to find the
Blue Economy book (not even currently available on Amazon.com), it is now
available at the Santa Barbara Botanic Garden bookstore. If you are
shopping at the Botanic Garden, there is no admission fee for the
Gift/Bookstore or Nursery. A wonderful, calm place to do all your
holiday shopping-
Santa Barbara Botanic
Garden
1212 Mission Canyon Road
Santa Barbara, CA 93105
Phone: (805) 682-4726, ext. 112, or 113
www.sbbg.org
How a new generation of
entrepreneurs can bring
innovations to the marketplace, secure basic needs for all,
and make sustainable businesses competitive.
Gunter Pauli suggests by emulating nature we
can evolve from an economy based on scarcity to an economy based on
abundance---the cascading, nutrient rich, Blue Economy.
Founder of Zero Emissions Research Initiatives (ZERI) Global
Network, Gunter Pauli pioneered the concept of waste being seen as a
resource that with creative thinking, can be used to create multiple
enterprises from singular ones, with benefits for the economy and the
environment. Pauli is fond of saying that returns on investment from
these kinds of business models far exceed those of companies like
Microsoft.
The Blue Economy began as a project to find one hundred of the best
nature-inspired technologies that could effect the economies of the
world, while sustainably providing basic human needs. Starting
with over 2000 peer review articles, Dr. Pauli found 340 innovations that
could be bundled into systems that function the way ecosystems do, that
were then reviewed by a team of scientists, corporate strategists, expert
financiers, and public policy makers. For the 100 Innovations
described, The Blue Economy estimates an employment
potential of 100 million jobs. The plausibility of this estimate is
enhanced by the fact that there are today more people employed in
renewable energies than in the oil and gas industries combined.