Santa Barbara City College Center for Sustainability
 Hosts:
From Green Jobs to the Blue Economy
Emacs!
with Gunter Pauli of the ZERI Foundation
Saturday, December 5, 6:30-9 pm 2009
Admission $10 general public, $5 students
SBCC West Campus, Fe Bland Forum

How a new generation of entrepreneurs can
bring innovations to the marketplace,
secure basic needs for all,
 and make sustainable businesses competitive.

        Gunter Pauli suggests by emulating Nature we can evolve from an economy based on scarcity to an economy based on abundance---the cascading, nutrient rich, Blue Economy.

        Gunter Pauli, famous eco-entrepreneur and passionate proponent of green development worldwide, will discuss the potential for green jobs to revitalize and reinvigorate our economy with creative systems thinking in a public talk on December 5,  hosted by the Santa Barbara City College Center for Sustainability.  Author of the soon to be released book "The Blue Economy, 10 Years; 100 Innovations; 100,000,000 Jobs", Pauli shares four years of research and case studies identifying 100 innovations that have the potential to generate as many as 100 million jobs worldwide in the next 10 years.

        The former president of the hugely successful biodegradable soap company Ecover, Pauli was responsible for Europe's first ecological factory located in Belgium, that subsequently turned into a "green" tourist attraction.  He founded "Zero Emissions Research and Initiatives" (ZERI) at the United Nations University in Tokyo, and established the Global ZERI Network, redesigning production and consumption into clusters of industries inspired by natural systems.  Leapfrogging past stagnant models of business that no longer work, Pauli is known for innovative strategies for the first and third worlds, involving the genius of both street kids and savvy business icons alike.  Noting that whole systems thinking is a learned process best learned early, Pauli has written children's books in many languages and helped create curriculums for schools. 

        At the evening talk Pauli will share successful entrepreneurial projects from around the world that exemplify ZERI's waste equals food and system design logic, including a program to convert coffee pulp to mushrooms, brewery waste to pig food, and spirulina from the heat of a coal power plant. Waste is always seen as a resource that with creative thinking, can be used to create multiple enterprises from singular ones, with benefits for the economy and the environment. Pauli is fond of saying that returns on investment from these kinds of business models far exceed those of companies like Microsoft.

        Gunter Pauli was born in Antwerp, Belgium in 1956. He graduated in Economics from Loyola's University in Belgium and obtained his masters in business administration from INSEAD in France. His many entrepreneurial activities span business, culture, science, politics and the environment. Pauli is the founder and former President of Worldwatch Europe, and a member of the Club of Rome. He is the author of 17 books in 21 languages.  Pauli currently lives in Japan.

The event takes place on Sat, Dec 5, 6:30-9pm at the Fe Bland Forum on the SBCC West Campus, 721 Cliff Drive. Admission is $10 for general public, $5 for students.  No reservations are required.  For more information please call (805) 965-0581, ext 2177,  email msbushman@sbcc.edu;  http://sustainability.sbcc.edu


Hosted by the SBCC Center for Sustainability.  Co-sponsors: Santa Barbara Permaculture Network Non-Profit, SBCC Scheinfeld Center for Entrepreneurship & Innovation, and the SBCC Students for Sustainability.  Part of the SB Carbon Economy series convened by Quail Springs & Orella Ranch.




ZERI Workshop Info:
***December 3-5, 2009  Workshop
In-depth 3 day ZERI training with Gunter Pauli to be held at Orella Ranch on the Gaviota Coast as a part of the Carbon Economy series. $675, includes workshop, camping on-site, and meals.   For more information www.carboneconomysb.com or www.zeri.org.
Gunter Pauli on YouTube:

 http://www.youtube.com/watch?v=piH8lIZDwLQ

 http://www.youtube.com/watch?v=v9Ctoy1PuuY
 
http://www.youtube.com/watch?v=xJbJHo7sbZU



Quotes by Gunter Pauli:

"There is no unemployment in eco-systems"

"Eliminate pollution by absorbing waste the way ecosystems do"

"A new model of enterprise, see the company as an open economic system and a closed ecological system"

“Nature does not know the concept of waste; the only species capable of making something no one desires is the human species”.

-end-


Santa Barbara Permaculture Network
   an educational non-profit since 2000
(805) 962-2571
P.O. Box 92156, Santa Barbara, CA 93190
margie@sbpermaculture.org
 www.sbpermaculture.org

"We are like trees, we must create new leaves, in new directions, in order to grow." - Anonymous