"How do we love all the children of all species for all time?" William McDonough. Creating cradle-to-cradle cycles for products.
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“Could you design a system of production that measures productivity by how few people are working? Measures prosperity by how much of your natural capital you can cut down, dig up, bury, burn, and otherwise destroy?” — William McDonough, author of Cradle to Cradle.
The films in Volume 4 highlight different ways of appreciating nature's wisdom. In our feature documentary, we visit architect/designer William McDonough and chemist Michael Braungart, who have revolutionized manufacturing using the circle of life in nature as their model. They asked: If nature uses waste to create food, how can we create value from what we currently discard? As a result, their cradle-to-cradle philosophy has been integrated into the manufacturing of everything from Nike shoes to Ford cars.
Individually, we may not have the answers to today's environmental challenges, but together we can work toward solutions only possible through collaboration.
Green wishes from,
The Earth Cinema Circle Team
| |
  Feature Presentation
Waste = Food: Meet the innovative partnership — William McDonough, an American architect/designer, and Michael Braungart, a German ecological chemist — behind the revolutionary concept of “cradle-to-cradle” versus “cradle-to-grave” manufacturing. And witness this ecologically inspired industrial revolution in action from a textile plant using biodegradable waste to mulch strawberries to whole cities being built in rural China.
Also Playing...
Fighting Goliath: What does it take to stop a giant power company from building coal-fired power plants, a plan fast-tracked by the governor? Follow unlikely partners — mayors, ranchers, CEOs, community groups, legislators, lawyers, faith groups and citizens — as they fight a high-stakes battle for clean air. Narrated by Robert Redford.
Varmints: In the face of overwhelming industrialization and environmental recklessness, a small creature struggles to preserve a remnant of the peace he once knew. His selfless acts of love plant the seeds of change that will ultimately prove the world's salvation.
The Trap: Discover the unlikely connection between Cape Breton fishermen and the Tibetan Buddhist nuns and monks of Gampo Abbey in Nova Scotia. Every year the nuns and monks release the last catch of the lobster season back to the wild. And, it's this honoring of the cycle of life that brings the two communities together. |  |
 Could your sunscreen be hazardous to your health?
 Does your sunscreen work? Environmental Working Group, a nonprofit that works to promote public health and the environment, says otherwise. It found that three out of four sunscreens contain chemicals that don't adequately protect from the sun's harmful rays or may be hazardous to your health. These include brands from the top three leading manufacturers in sunscreen skincare! Don't believe it? Neither did we... See how your favorite sunscreen stacks up. |
 LOHAS — Lifestyles of Health and Sustainability
 LOHAS held their 13th annual conference this year, June 17–19 in Boulder, Colorado. Key speakers range from Wal-Mart, Coca Cola, Facebook and eBay executives to the leading sustainability advocates from Planet Green, Natural Capital Solutions, the Natural Marketing Institute and Gaiam. While “not-your-average-green conference,” LOHAS has helped bring together the top-level business executives to share their perspectives on the green consumer movement. Learn more about LOHAS. |
  Manufacturing in Consideration of the Environment
Cradle to Cradle: Remaking the Way We Make Things, written by William McDonough and Michael Braungart, is the manifesto for the radically different philosophy of manufacturing in consideration of the environment. The seedling of our very own Waste = Food documentary, McDonough and Braungart share the details of their revolutionary perspective.
Discover the Dirty Truth About Coal
 Coal produces half of our energy and 30 percent of the pollution contributing to global warming. Join the Sierra Club's Beyond Coal Campaign to stop the construction of new coal plants. Help support educating investors and local government officials, replacing old coal plants with clean energy solutions, and working with communities to protect the mountains, land and water. Learn how you can make a difference. |
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