Substantial update from Slow Money: The growth of the Slow

One of the most remarkable aspects of the launch of Slow Money has been the participation of our members and the emergence of the Slow Money Principles. Thank You. In this day of financial razzmatazz and uncertainty, 12,000 of us have taken the time to consider and affirm a new vision of money and the soil.

Now, Slow Money is ready to move from launch to full-scale implementation. Slow Money initiatives are emerging around the country, money is starting to flow and our momentum is building.

For more highlights, scroll down to see our progress report.

"The Slow Money Principles are the path to a new, healthy food system. Sign them and be counted!"
- Greg Steltenpohl, Founder, Odwalla

We couldn't agree more with our friend Greg. It's not just about transactions. It's about relationships and values. It's about a new way of thinking that will catalyze a major cultural and economic shift towards preservation and restoration.

PLEASE TAKE A FEW MOMENTS TO FORWARD THIS MESSAGE TO TWO FRIENDS, so that they can read the Principles, and, we hope, join you and the rest of us who share abiding concerns about the fertility of our soil, the vitality of our culture and the health of our economy.

It is impossible to overstate the importance of the simple act of signing the Slow Money Principles: http://bit.ly/slowprinciples.

NPR calls us a movement. ACRES USA calls us a revolution. Business Week cited us as "one of the big ideas for 2010."

We are still at the beginning. But what a promising beginning it is!

Of course, if you are also moved to increase your participation by becoming a member of the Slow Money Alliance, we'd love to welcome you. Click here to make a financial contribution of $25 or more, supporting our work convening national and regional gatherings and incubating the new products and services that will enable a million people to invest 1% in local food systems with a decade.

With deep gratitude,

Ari, Woody, Michael, and David

Slow Money Progress Report
October 2010

"Slow Money gets right to the heart of everything that's ailing our economy and corroding our culture. . . It offers a formula for a new kind of capitalism in which farmers' markets and stock markets both flourish.''

-Kerry Trueman, Huffington Post

The buzz surrounding Slow Money has been enormous and in 2010 we moved from vision to action. This year affirmed that Slow Money is a powerful movement that will rebuild our economy both literally and metaphorically from the ground up, by catalyzing the flow of billions of dollars into small food enterprises.

Some of this year's highlights include:

600 people from 30 US states and 6 countries attended our 2nd Annual National Gathering in Shelburne Farms, VT. The energy at the Gathering was inspiring.

over $1.8M has already been invested in eight of the small food enterprises that presented at Shelburne Farms
countless relationships were developed among investors, entrepreneurs, foundations, and everyday people committed to addressing many of the pressing cultural, ecological and economic challenges of our time

Slow Money has caught the attention of the mainstream media and we have been covered by The LA Times, The Wall Street Journal, ACRES USA, NPR's All Things Considered, The Sun, the Huffington Post, and more. In addition, the successes and challenges of food and farming enterprises aligned with Slow Money have been chronicled in local papers throughout North America.
Slow Money placed 13th out of 2,500 entrants in Change.org's competition for the Top Ten Ideas for change in 2010.
Slow Money groups are meeting regularly in many regions. In Pittsboro, NC, small loans are being made to food enterprises with help from a local foundation. In Austin, TX a steering committee meets weekly and an inaugural event drew a standing room crowd to City Hall. In Madison, WI, a series of workshops are leading to the design of a local fund. Slow Money Northwest has secured investors for its Microloan Development Fund and is collaborating with BALLE on the Northwest Washington Community Capital Project. Initiatives in the Bay Area, Maine, Santa Fe, Boulder, Santa Barbara and Hudson Valley are all moving forward.
We formed the Soil Trust, a groundbreaking non-profit "mission-related investment" fund that will provide guarantees, seed capital and co-investment capital to slow money enterprises
We are working with Portfolio 21, RSF Social Finance, Calvert Foundation and Mission Markets to design for-profit Slow Money products and services that will allow wide scale popular participation.
Our incubation of Slow Munis (municipal bonds dedicated to local food investing) is progressing in collaboration with a premier group of investors and land trust professionals from around the country.
We named our first Executive Director, Ari Derfel, this summer. Ari is a nationally recognized leader and co-founder of the critically acclaimed Gather Restaurant in Berkeley, CA
1200 people have joined the Slow Money Alliance, including 180 Founding Members, each of whom has contributed from $1,000 to $50,000
More than 12,000 people have signed the Slow Money Principles
More than 10,000 people have become Facebook fans
Sales of Inquiries into the Nature of Slow Money, Woody Tasch's literary work of art that started this movement, surpassed 12,000 copies. It has now been printed in Italian and Korean, the paperback version was just released, and a Japanese edition is coming soon

"We're in the business of shaping messages that promote a vision of sustainability in powerful, creative ways. Slow Money has extraordinary potential."

- Jonah Sachs, co-founder, Free Range Studios, Berkeley, CA

"I've been involved with a lot of movements over the last 40 years and this one has a real chance to make a difference. I can't tell you how excited I am to be part of it."

- Michael Kanter, Owner, Cambridge Naturals, Cambridge, MA

"The Slow Money national gathering was an extraordinary event. There was brilliance about it, a brilliance of connectivity and collaboration and shared commitment to this powerful economic and cultural vision. We are on the verge of a breakthrough. Slow Money is not only planting inspiring seeds, but also creating the conditions and the relationships for fundamental change and lasting impact. I was, and am, therefore, extraordinarily pleased to have been able to make the first contribution, right there on the spot in that tent that was brimming with so many wonderful and talented folks, to the Soil Trust. In Soil We Trust."

- Barry Hollister, Pittsfield, MA

"I've attended countless conferences and seminars over the years, but it was not until I was under the Slow Money tent at Shelburne Farms that I found a community of individuals with whom I can connect and actually get something done! The quality of the attendees and their breadth of experience was remarkable, as was the obvious shared commitment to the vision of Slow Money. I cannot tell you how valuable the connections I made were. I'm doing due diligence on a possible investment and have already met with another of the attendees to explore collaboration on investing in farmland near where I live. I do trust in the soil. And I trust that the future for and with Slow Money is going to be remarkable."

- Leslie Barclay, Owner, Round The Bend Farm, South Dartmouth, MA

THIS AL

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