Hi Everyone-

The recent Building the Blue Economy talk on April 23 with Gunter Pauli, hosted by the Santa Barbara City College (SBCC) Center for Sustainability is now available for viewing on You Tube:

http://www.youtube.com/user/CommongoodMedia#p/c/FD17690D6EA910B5/0/9Q3qRsFLtuI

As a result of the Blue Economy event, an SBCC Eco-entrepreneurship pilot program has been proposed with Blue Economy & ZERI influence!   Please stay tuned for updates.

Businesses operating as eco-systems do, evolving to abundance, the waste of one, becoming the nutrient and resource of another, creating multiple revenue streams...

for more information about the recent Building the Blue Economy event held at SBCC: www.sbpermaculture.org,
 or to see the Blue Economy Innovations: www.blueeconomy.de (you can sign up to have weekly innovations delivered to your email address)

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Gunter Pauli, The Blue Economy -Santa Barbara City College April 23, 2010

Gunter Pauli Author of the newly published book "The Blue Economy, 10 Years, 100 Innovations, 100 Million Jobs" Gunter Pauli challenges us to give up doomsday thinking...

Gunter Pauli suggests by emulating nature we can evolve from an economy based on scarcity to an economy based on abundance---the cascading, nutrient rich, Blue Economy.  Founder of Zero Emissions Research Initiatives (ZERI) Global Network, Gunter Pauli pioneered the concept of waste being seen as a resource that with creative thinking, can be used to create multiple enterprises from singular ones, with benefits for the economy and the environment. Pauli is fond of saying that returns on investment from these kinds of business models far exceed those of companies like Microsoft.

The Blue Economy began as a project to find one hundred of the best nature-inspired technologies that could effect the economies of the world, while sustainably providing basic human needs.  Starting with over 2000 peer review articles, Dr. Pauli found 340 innovations that could be bundled into systems that function the way ecosystems do, that were then reviewed by a team of scientists, corporate strategists, expert financiers, and public policy makers.  For the 100 Innovations described, The Blue Economy estimates an employment potential of 100 million jobs.  The plausibility of this estimate is enhanced by the fact that there are today more people employed in renewable energies than in the oil and gas industries combined.

Gunter Pauli, famous eco-entrepreneur and passionate proponent of green development worldwide, is the former president of Ecover biodegradable soap company who built Europeís first ecological factory.  Pauli is the founder of Worldwatch Europe, and a member of the Club of Rome and directs the Zero Emissions Research Initiative (ZERI) at the United Nations University in Tokyo. He lectures regularly to business executives and governments, and is the author of 17 books in 21 languages.