Santa Barbara City College
Center for Sustainability
Hosts:
From Green Jobs to the Blue
Economy
with Gunter Pauli of the ZERI
Foundation
Saturday, December 5, 6:30-9 pm 2009
Admission $10 general public, $5 students
SBCC West Campus, Fe Bland Forum
How a new
generation of entrepreneurs can
bring innovations to the marketplace,
secure basic needs for all,
and make sustainable businesses competitive.
Gunter Pauli suggests by
emulating Nature we can evolve from an economy based on scarcity to an
economy based on abundance---the cascading, nutrient rich, Blue
Economy.
Gunter
Pauli, famous eco-entrepreneur and passionate proponent of green
development worldwide, will discuss the potential for green jobs to
revitalize and reinvigorate our economy with creative systems thinking in
a public talk on December 5, hosted by the Santa Barbara City
College Center for Sustainability. Author of the soon to be
released book "The Blue Economy, 10 Years; 100 Innovations;
100,000,000 Jobs", Pauli shares four years of research and case
studies identifying 100 innovations that have the potential to generate
as many as 100 million jobs worldwide in the next 10 years.
The former
president of the hugely successful biodegradable soap company Ecover,
Pauli was responsible for Europe's first ecological factory located in
Belgium, that subsequently turned into a "green" tourist
attraction. He founded "Zero Emissions Research and
Initiatives" (ZERI) at the United Nations University in Tokyo,
and established the Global ZERI Network, redesigning production
and consumption into clusters of industries inspired by natural
systems. Leapfrogging past stagnant models of business that no
longer work, Pauli is known for innovative strategies for the first and
third worlds, involving the genius of both street kids and savvy business
icons alike. Noting that whole systems thinking is a learned
process best learned early, Pauli has written children's books in many
languages and helped create curriculums for schools.
At the
evening talk Pauli will share successful entrepreneurial projects from
around the world that exemplify ZERI's waste equals food and system
design logic, including a program to convert coffee pulp to mushrooms,
brewery waste to pig food, and spirulina from the heat of a coal power
plant. Waste is always seen as a resource that with creative thinking,
can be used to create multiple enterprises from singular ones, with
benefits for the economy and the environment. Pauli is fond of saying
that returns on investment from these kinds of business models far exceed
those of companies like Microsoft.
Gunter
Pauli was born in Antwerp, Belgium in 1956. He graduated in Economics
from Loyola's University in Belgium and obtained his masters in business
administration from INSEAD in France. His many entrepreneurial activities
span business, culture, science, politics and the environment. Pauli is
the founder and former President of Worldwatch Europe, and a member of
the Club of Rome. He is the author of 17 books in 21 languages.
Pauli currently lives in Japan.
The event takes place on Sat, Dec 5, 6:30-9pm at the Fe Bland Forum on
the SBCC West Campus, 721 Cliff Drive. Admission is $10 for general
public, $5 for students. No reservations are required. For
more information please call (805) 965-0581, ext 2177, email
msbushman@sbcc.edu;
http://sustainability.sbcc.edu
Hosted by the SBCC Center for
Sustainability. Co-sponsors: Santa Barbara Permaculture
Network Non-Profit, SBCC Scheinfeld Center for Entrepreneurship &
Innovation, and the SBCC Students for Sustainability. Part of the
SB Carbon Economy series convened by Quail Springs & Orella
Ranch.
ZERI Workshop Info:
- ***December 3-5, 2009 Workshop
- In-depth 3 day ZERI training with Gunter Pauli to be held at Orella
Ranch on the Gaviota Coast as a part of the Carbon Economy series. $675,
includes workshop, camping on-site, and meals. For more
information
www.carboneconomysb.com or
www.zeri.org.
Gunter Pauli on YouTube:
http://www.youtube.com/watch?v=piH8lIZDwLQ
http://www.youtube.com/watch?v=v9Ctoy1PuuY
http://www.youtube.com/watch?v=xJbJHo7sbZU
Quotes by Gunter Pauli:
"There is no unemployment in
eco-systems"
"Eliminate pollution by absorbing waste the way ecosystems
do"
"A new model of enterprise, see the company as an open economic
system and a closed ecological system"
“Nature does not know the concept of waste; the only species capable of
making something no one desires is the human species”.
-end-
Santa Barbara Permaculture Network
an educational
non-profit since 2000
(805) 962-2571
P.O. Box 92156, Santa Barbara, CA 93190
margie@sbpermaculture.org
www.sbpermaculture.org
"We are like trees,
we must create new leaves, in new directions, in order to grow." -
Anonymous