Santa Barbara Permaculture Network ECO-Film Night
featuring The Next Industrial Revolution
Thursday, Aug. 22, 7pm $3 donation
Santa Barbara Public Library, Faulkner Gallery
Santa
Barbara Permaculture Network continues its environmental films series
this summer with The Next Industrial Revolution, a new film
for business, environmentalists, educators and designers, about the birth
of the sustainable economy, with architect William McDonough and chemist
Michael Braungart, narrated by Susan Sarandon.
Does
commerce hold the key to saving the planet? While some
environmental observers predict doomsday scenarios in which a rapidly
increasing human population is forced to compete for ever scarcer natural
resources, Bill McDonough sees a more exciting and hopeful future.
In his vision, humanity takes nature itself as our guide, reinventing
technical enterprises to be as safe and ever-renewing as natural
processes. Can't happen? It's already happening with
companies like Ford Motor Company, Nike, Herman Miller Furniture factory
and others. Beyond recycling, beyond eco-efficiency a revolution
has begun. It's a part of what McDonough and his partner, chemist
Michael Braungart call The Next Industrial Revolution .
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Santa Barbara Permaculture Network
Page Two
William
McDonough and Michael Braungart are co-authors of the recently released
book, "Cradle to Cradle", McDonough is an architect by
training, and Braungart a chemist, together they formed the
sustainable product design firm, McDonough Braungart Design
Chemistry. Owen Dell local Landscape Architect and Watershed
Activist will be the special guest speaker at the EcoFilm Night.
The
Eco-Film night will take place at the Santa Barbara Public Library,
Faulkner Gallery, on August 22, at 7pm for a donation of $3. The library
is located at 40 E. Anapamu St, in downtown Santa Barbara. For more
information call (805)962-2571, or or email
sbpcnet@silcom.com.
Website film info:
www.thenextindustrialrevolution.org
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